S-Lab is an innovate producer of prescription medication, medical devices, OTC preparations, and dietary supplements. From 2012, our co-operation has spanned several successful campaigns.
S-Lab was looking for ways to promote wider knowledge of their OTC products, but without breaking the bank on marketing budget.
We developed a strategy based on short televisual forms (sponsored billboards) which contained strong visual communication and showed the unique benefits of the product.
One of the best-loved campaigns within the large number of products we have advertised over the years was for Alaskan – shark liver oil tablets that “don’t smell like fish!” This fun feature made for a memorable 30-second spot.
We engaged Inuits in the Alaskan campaign, as they are the lovable characters on the product packaging. We created a simple 2D animation which talks up the taste and ingredients of Alaskan in comparison to competing products. The campaign slogan was: For super resilience – Supertran Alaskan.
A shorter, 8-second version of the advert caught people’s attention in an imaginative way, with a knocking effect from inside the television screen.
Our spot for Zuma Świetlik eye solution is another example of our fruitful cooperation with S-Lab. In the advertisement, a large eye is blinking out an SOS signal, which is answered by the soothing Euphrasia plant—a unique ingredient of the solution. We then underline the message with a strong, clear slogan: The greatest dose of Euphrasia.
We made the spot even more memorable by adding a fragment of “Her Black Eyes” by Ivan & Delfin, along with the lightning slogan: “Helps how you look”.
Zuma Świetlik solution become a segment leader and saw sales increase by 500% over just two months. In fact, the campaign had to be temporarily put on hold when the product totally sold out. Our idea also inspired our competitors, who took our big eye and started creating their own versions.
S-Lab launched a heartburn preparation named Goprazol Max, for which we were tasked with creating an advert that would be equally effective in 30-second and 8-second formats. The task was made more difficult as the category is crowded and a really strong message was needed.
In order to really grab viewers, we decided to take the old Polish saying “burning in the stomach” literally and used a specially-built model to create an ad that showed an internal fire, complete with pyrotechnics and dramatic music.
S-Lab have seen such positive results from our successful campaigns that they have tasked us with creating adverts for a number of other solutions. We have built a long-term and fruitful partnership.