We operated comprehensively for a modern technology company from Krakow, specializing in Machine Learning and Intensive Data Processing. We provided strategic and creative service, as part of which we conducted integrated activities in digital, BTL and print channels.
We quickly implemented advanced technologies and difficult terminology in the industry. Thanks to this, we communicate reliably from the beginning. We carried out a brand facelift, introduced a new communication platform and built a website. We support profiles in social media and support the process of creating content for the blog.
Our client is an organization operating in turquoise – a company with a flat management model, in which there are self-organizing teams working in the Agile system. Jira has become our common work tool. We coordinate nexocode marketing, ensuring deadlines and consistency in all areas of activity.
The new brand communication implies a bold, expert approach to specialist topics. Claim “Challenge Accepted!” not only tells the story of interesting and successful projects, but also signals the readiness of a team of experts and consultants to undertake tasks that are quite a challenge.
Nexocode communication means expertise and professionalism at every level. The business content that we publish on Facebook and LinkedIn of the brand emphasizes the commitment to projects, employee qualifications and the sense of community typical of a turquoise organization.
We also dealt with the medium characteristic of the IT industry. Clutch is a platform that facilitates B2B communication and acquiring new customers. Thanks to the efficient taking of specific actions, such as regular updates or expanding the portfolio, the nexocode profile was awarded the Clutch Leader Award 2020!
The new website has become more user-friendly thanks to the audit and new UX solutions. We also optimized it in terms of SEO. We have also expanded the part devoted to the team’s team competences and the key business sections. We have filled the portfolio with illustrated case studies, which are constantly growing.
By refreshing communication, we took over the brand’s aesthetics that had been built before. We enrich the client’s creations with original illustrations, which constitute an essential part of the Corporate Identity. The vast majority of the content we publish on Facebook and LinkedIn is animated.
We support nexocode on an ongoing basis in the needs related to everyday activities – meetings with clients, speeches at conferences and meetups or competition submissions. We design roll-ups, slide layouts and business presentations, we deliver videos from hackathons and speeches.
The galloping development of the IT industry is associated with the intensive expansion of the nexocode team, which is why we also conduct employer branding activities and recruitment campaigns. One of the elements of building the employer’s brand is an animation prepared by us, in which the nexocode employees themselves appeared. We used the team’s photo collages to illustrate the most important features and values of the organization. The whole thing has been kept in an illustrated aesthetics and a cheerful, dynamic form, thanks to which it perfectly reflects the atmosphere prevailing in the company. You just want to join!
We also have our share in nexocode support from the business side. We have developed a social selling manual that allows the company’s employees to promote services and build their personal brand. We also conducted workshops in which we drew attention to trends in B2B communication, the specificity of the industry and the formal nature of the medium which LinkedIn is.