Using User Generated Content in B2C Marketing – a guide with examples

Imagine an advertisement that, instead of presenting dry facts about a product, draws you into a gripping story. Instead of a boring list of features – a flesh-and-blood hero, a challenge to overcome, and emotions that the audience can relate to.Sounds much more interesting, doesn’t it? B2C marketers are increasingly turning to storytelling, or narrative […]

In 2025, social media has become an inseparable part of marketing. Reports indicate that a brand’s presence on social media is now a necessary condition (a lack of strategy in this area effectively means a lack of marketing strategy). No surprise – approximately 63.9% of the world’s population already uses social media. For B2C companies, […]

Influencer marketing is evolving. In 2025, it’s no longer just about reach and one-off campaigns, but about authenticity and long-term relationships. B2C brands are increasingly aware that audiences crave honesty and genuine engagement rather than yet another pushy advertisement. So how do you successfully work with online creators in 2025 to win loyal customers and […]

Algorithms favor quality interaction and authenticity, while users—flooded with content—are more selective and cautious than ever before. Over 5 billion people worldwide use social media, making it a mandatory playing field for consumer brands. So how do you strategically plan social media marketing in 2025 to meet the changing expectations of both audiences and algorithms? […]

In the digital age, the battle for talent enters a new level. Candidates today have almost unlimited access to information about employers – from social media, through review portals, to virtual job fairs. In this context, a strong employer brand has become not a luxury, but a necessity. Companies with a strong employer brand achieve […]