AI in Marketing: What does the market offer in 2024?

In an era where the marketing world evolves at lightning speed, real-time marketing becomes increasingly pressing for companies aiming to reach their audience dynamically and effectively. Since the inception of advertising campaigns utilizing the power of immediate response to changing trends and situations, real-time marketing has become not only a tool capable of surprising, engaging, […]

Effective marketing strategy is a key element of success for any company. One of its important components is trade marketing, which has gained significance in recent years. Trade marketing is a strategic approach to promoting and selling products, focusing on collaboration between manufacturers and retailers, with the aim of increasing sales and profits for both […]

In the constantly evolving world of marketing, sensory marketing has become a powerful tool for creating unforgettable shopping experiences. By engaging all five senses – sight, sound, smell, taste, and touch – companies can build a stronger emotional connection with customers. In this article, we will delve into the essence of sensory marketing, its benefits, […]

Business-to-business (B2B) marketing differs in important ways from consumer-oriented marketing (B2C). In this article, we will tell you what B2B marketing is, what tools it requires and how to run effective campaigns targeting business customers. We will also give examples of B2B marketing. Let’s start with a definition. Business-to-Business (B2B) marketing is a marketing strategy […]

Online marketing plays a crucial role in brand building and attracting customer attention. Choosing the right social media platform can be decisive. TikTok and Instagram are two powerhouses that offer a lot to marketers. TikTok, in particular, is evolving into more than just an entertainment platform, aiming to become a search engine in its own […]