Facebook, TikTok or Instagram? How to choose the right channel for your B2C strategy in 2025

Influencer marketing is evolving. In 2025, it’s no longer just about reach and one-off campaigns, but about authenticity and long-term relationships. B2C brands are increasingly aware that audiences crave honesty and genuine engagement rather than yet another pushy advertisement. So how do you successfully work with online creators in 2025 to win loyal customers and […]

Algorithms favor quality interaction and authenticity, while users—flooded with content—are more selective and cautious than ever before. Over 5 billion people worldwide use social media, making it a mandatory playing field for consumer brands. So how do you strategically plan social media marketing in 2025 to meet the changing expectations of both audiences and algorithms? […]

In the digital age, the battle for talent enters a new level. Candidates today have almost unlimited access to information about employers – from social media, through review portals, to virtual job fairs. In this context, a strong employer brand has become not a luxury, but a necessity. Companies with a strong employer brand achieve […]

Imagine this scene: Monika is scrolling through her Instagram feed and sees a short video presenting a new face cream. Below the video, the product name and price immediately appear – with just one tap, she can view details and reviews. Monika doesn’t click any external link or leave the app, yet she buys the […]

Imagine you’re choosing a new supplier for your company. There are many players on the market, but would you consider the offer of a completely unknown brand? Probably not—and that’s no surprise. Studies show that as many as 96% of B2B purchasing decisions are made in favor of brands known to all members of the […]