What is a brand archetype and why is it important?

Meta Ads Library, also known as the Facebook Ads Library, is an incredibly useful tool that allows you to view active advertising campaigns of your competitors. For marketers and business owners, it is an invaluable source of inspiration and insights into advertising trends. What is the Meta ads library? The Meta Ads Library is a […]

Positioning is the process of creating and communicating a brand’s unique identity in the minds of consumers. Its goal is to build a positive, recognizable, and distinctive image that attracts the target audience. Brand positioning is not only about advertising and promotion but also about shaping all aspects of a company’s activities to consistently reflect […]

AI tools have become a standard in the daily work of many marketers. However, the key to success lies in skillfully using these solutions. One of the most popular tools for generating various marketing content is Copy.ai. Unlike ChatGPT, which is a more general-purpose tool, Copy.ai is specifically designed with marketers in mind. It offers […]

Creating your own chatbot might seem complicated, but it’s easier than you think! OpenAI provides a feature that allows you to customize a bot to suit your needs without requiring programming skills. This lets you equip the bot with extensive databases that serve as a foundation for generating responses tailored to your expectations. You can […]

Creating traditional storyboards can be a time-consuming process. AI-powered tools offer a faster, more efficient way to visualize ideas. Two standout options in the market, Katalist AI and Boords, promise to simplify storyboard creation. These tools generate a series of visuals based on user prompts and can even conceptualize entire storylines. In this test, we […]