Influencer marketing 2025 – building authentic relationships with creators

Algorithms favor quality interaction and authenticity, while users—flooded with content—are more selective and cautious than ever before. Over 5 billion people worldwide use social media, making it a mandatory playing field for consumer brands. So how do you strategically plan social media marketing in 2025 to meet the changing expectations of both audiences and algorithms? […]

In the digital age, the battle for talent enters a new level. Candidates today have almost unlimited access to information about employers – from social media, through review portals, to virtual job fairs. In this context, a strong employer brand has become not a luxury, but a necessity. Companies with a strong employer brand achieve […]

Imagine this scene: Monika is scrolling through her Instagram feed and sees a short video presenting a new face cream. Below the video, the product name and price immediately appear – with just one tap, she can view details and reviews. Monika doesn’t click any external link or leave the app, yet she buys the […]

Imagine you’re choosing a new supplier for your company. There are many players on the market, but would you consider the offer of a completely unknown brand? Probably not—and that’s no surprise. Studies show that as many as 96% of B2B purchasing decisions are made in favor of brands known to all members of the […]

Choosing a marketing agency is often a challenging task for marketers. Competition in the market is fierce, and finding one that truly understands your brand’s needs is not easy. A review of the portfolio, chemistry meeting, or recommendations from the industry are often enough to quickly select a partner and be confident that you want […]