How to stand out in a crowd? A practical guide to building your personal brand

The world where ordinary people, filled with passion and affinity for a brand, promote its products on their own. No contracts, no intrusive ads – they simply share their experiences and opinions. In an era where everyone is tired of “perfect” advertisements, UGC is a fresh breeze that grabs attention and works more effectively than […]

Launching a new product on the market is one of the biggest challenges companies face. To achieve success, creating a great product is not enough – proper strategy planning, reaching the right audience, and building a positive brand image are key. In this article, we’ll show you step-by-step how to plan a product launch and […]

When reading or listening to content related to marketing, you are likely to come across many specialized terms. Just like any other industry, marketers have a kind of dictionary that includes characteristic vocabulary, definitions, and phrases. Among them, there are also terms that seem familiar in everyday life. One of these is certainly the word […]

Meta Ads Library, also known as the Facebook Ads Library, is an incredibly useful tool that allows you to view active advertising campaigns of your competitors. For marketers and business owners, it is an invaluable source of inspiration and insights into advertising trends. What is the Meta ads library? The Meta Ads Library is a […]

Positioning is the process of creating and communicating a brand’s unique identity in the minds of consumers. Its goal is to build a positive, recognizable, and distinctive image that attracts the target audience. Brand positioning is not only about advertising and promotion but also about shaping all aspects of a company’s activities to consistently reflect […]