New campaign for Purella Suerfoods
The new campaign for BeRAW Kids from Purella Superfoods has just launched! We have an opportunity to promote not only valuable snacks, but also healthy habits connected with physical activity. How do we do it? We all know that children observe their parents’ behavior. Based on this insight, we created the idea under which BeRAW Kids motivates family to activity. As a part of the communication platform “Active parent, active child”, we have planned a two-stage campaign, which has just been launched! Moreover, as part of it we have also developed a contest.
On the part of Neon Shake: strategy, creation, creation of landing page for activnedziecko.pl, digital materials, POSM, contest mechanism and lots of positive energy!See on LinkedIn >