The Goldsaver online shop is a real revolution in the market. It allows you to buy a gold bar “piece by piece” without spending a large amount in one go. We prepared the launch campaign “Stać Cię na złoto” and are responsible for the strategy, creations, social media support and influencer activities.
Gold has its value regardless of times and turbulence. In the age of inflation, many Poles are thinking about securing their wealth in this way. Unfortunately, at the same time they are concerned that it is an unattainable expense. With such people in mind, Goldsaver was created – an online shop where it is possible to buy a bar “piece by piece”, starting from 50 PLN.
The creator of the Goldsaver shop is Goldenmark, one of the largest precious metals dealers in Poland. In almost 13 years of operation it has supplied Poles with more than 16.6 tonnes of gold. It is one of the few investment gold dealers with a network of branches throughout the country.
As part of our strategy, we wanted to convince Poles that, thanks to Goldsaver, everyone can afford their own gold bar, with the security, independence and prestige it brings. That is why our launch campaign was called “Stać Cię na złoto”.
Our activities covered areas such as digital, social media and influencer marketing. We produced creatives in a variety of formats: From banners and posts to a video spot, flyers and press. A simple and distinctive aesthetic ensured Goldsaver’s communication was recognisable and consistent.
As part of our influencer marketing activities, we established cooperation with, among others, Maciej Samcik – blogger, columnist, economist and owner of the popular Subiektywnie o finansach website. Together, we prepared an educational report on saving in gold.
Our report is a rich compendium of knowledge about investing savings. It provides reliable information based on facts and figures. It fascinates with interesting facts, compares investment vehicles and takes you step-by-step through the process of buying gold. It also looks into the future of gold and tries to predict its value.
At the same time, we have established cooperation with Tomasz Jaroszek – author of the blog Doradca.TV and the book ‘In the Footsteps of Warren Buffett’ – and Dorota Sierakowska, commodities analyst at one of Poland’s leading brokerage houses, author of the book ‘World of Commodities’ and CEO of the Girls Money Club community.
As part of our partnership with Goldsaver, we are also responsible for their social media activities. We build awareness and credibility for the brand and highlight the key benefits of saving in gold. At the same time, we share investment knowledge and interact with the audience.
We conducted a dedicated strategic workshop for Goldsaver’s brand communications team to create a brand communications plan for 2023. During the workshops, we explored the meaningful areas within the essence of the brand. We also created a communication base/database of messaging, which we assessed in terms of distinctiveness, response to
to trends, market expectations and consumer needs.
The course of the meeting was focused on work based on the Nęcki creativity training methodology and CPS (Creative Problem Solving). This type of work allowed us to develop communication “starters” for the team, so that daily work would be more effective and individual actions would be well thought out and suitable for the recipient.