We worked intensively for the French bank from 2012-2014, providing a complex range of market services.
Credit Agricole is a large bank offering a wide portfolio of financial services to its clients. While a television ad campaign featuring Juliette Binoche and Karolina Gruszka was strengthening the brand image, we were invited to aid the sales of specific products.
We most often worked on BTL materials such as flyers, posters and direct shipments, but we also got involved in digital campaigns and even an internet game promoting a bank lottery.
Our greatest asset when working for the bank was our abilityto react fast to regular, ad hoc requests from the client as their needs changed.
Working with a tightly-defined communication platform and following the rules of a global brand manual, our creativity was mostly connected to the numerous insights we gained at the outset of the project.