We spent 6 years as the head marketing agency for Uniqa in Poland, responsible for activities such as introducing the global “Think Uniqa” platform and steering co-operation with brand ambassador Jerzy Janowicz.
Uniqa, a part of the Austrian Uniqa Insurance Group PLC, is one of the largest insurance groups on its main markets in Austria and Central-Eastern Europe. It has around 40 companies in 18 countries and serves over 10 million clients, including many in Poland.
In 2014, Uniqa rolled out a new global communication platform. The slogan “A Uniqa idea” inspired and encouraged clients to approach life with Uniqa with courage and trust, searching for new solutions.
We created a number of campaigns with catchy, motivational messages, like: “The idea that you can be happy right here and now”, “The idea that you have the courage to be happy in spite of it all” and “The idea that the ball is always in your court”.
Tennis star Jerzy Janowicz was the face of the new platform for two years, which made it stand out and heightened customer trust in the brand through his endorsement.
We created all materials in the “A Uniqa idea” campaign, from posters, flyers and gadgets, to roll-ups, wobblers, and digital materials such as mailing and banners.
We also wanted to engage in some creative outdoor marketing activities, which would catch customers’ eyes. Over the winter, Polish tourists and winter sports lovers could see our creations on the ski slopes of Austria and Italy.
Within the scope of the platform, we searched for new solutions which would make Uniqa stand out from the rest of the market. As a result, one promotional campaign for insurance products featured original illustrations.
We let people know about the innovate products available from Uniqa. For example, in the case of an accident, you contact your own representative and do not have to chase up the other party’s insurance company for damages. To illustrate this, we literally illustrated it on a short film, as well as creating posters, flyers, roll-ups, wobblers, mailings and banners.
Before launching the “A Uniqa idea” platform in Poland, we created a brochure entitled “Safe as in a house” in co-operation with the police and city guard, which was then delivered to 215,000 households in Poland.
We also created a “Safe as in a house” educational portal which aimed to raise awareness about how to avoid common issues and problems with home contents.
We also involved ourselves with the Home Plus service. We showed that there is something more a than just insuring a home and that there are products available that cover the household, its contents and the whole family living there.
We created an internet quiz which helped people evaluate how secure their property is. At the end of the test, a list of tips for keeping the family safe was shown to participants.
The hero of the Home Plus campaign was a goldfish swimming around in a flooded apartment, accompanied by the slogan “What’s happening right now in your home?”