In the spring of 2023, Remington unveiled its first hair styling products – more than a dozen in all. Such an important event deserved a unique setting and memorable attractions. So we took matters into our own hands. We took care of the concept, implementation, PR and influencer relations. It happened!
Remington is a leader in the women’s hair styling category. In the spring of 2023, the company added more than a dozen new products to its range. Our task was to prepare the media launch. The biggest novelty was appliances that use natural extracts for hair care. This inspired us to create the Spring Brunch formula.
We attracted influencers and journalists from key lifestyle media. Our activities resulted in numerous publications in major media, including Vogue.pl, Wizaz.pl, Zeberka.pl, Papilot.pl, Avanti24.pl.
During the brunch, attendees were introduced to the new products for Spring/Summer 2023. The Botanicals collection, which nourishes hair with aloe vera, jojoba and rose extracts, made a big impression. An interesting proposition is the PROluxe You range, which “learns” hair and styling techniques. The Limitless razor, whose blades rotate at 130,000 revolutions per minute, caught the attention of men.
A special guest was Poland’s most popular “hair maniac” – Agnieszka Niedziałek. She has hair that is hard to miss and a wealth of knowledge about proper hair care. She shares her knowledge on her YouTube channel and at the Remington Spring Brunch she revealed the latest hair trends.
We asked Marcin Smooth, author of floral compositions that win the hearts of celebrities, to lead the workshop. Participants learned how to create ethereal bouquets – fragrant, green and floral. They also learned how to bring the scent of spring into their homes and boost their vitality.
The event culminated in a photography workshop. This was led by Mart and Filip, known as @life.catchers. The charismatic couple shared their tips on hair photography. Participants were quickly inspired by the tips – taking turns as photographers and models.
We are delighted that our partnership with Remington is blossoming so nicely. We are not stopping for a moment! On a day-to-day basis, we are involved in ongoing social media, PR activities, special campaigns and influencer marketing. We look forward to our next challenges – events and otherwise!