We showered Poland with compliments! We carried out the #Komplementy4EveryONE campaign for the Remington brand. We encouraged sharing kind words – so they would become part of the daily lives of Polish women and men.
Remington is a leading manufacturer of styling devices for women and men, including the new groundbreaking Remington ONE multifunctional product line. The brand believes that we are coolest when we are ourselves. But what to do when we lack self-confidence? We found the answer to that question!
The aim of the #Komplementy4EveryONE campaign was to spread compliments and support others, which translates into building self-confidence and openness.
Everyone could join our campaign. All it took was to publish a photo or video with a compliment directed towards another person. In total, we gathered over 50 submissions. Exciting prizes awaited the authors of the most inspiring submissions and the recipients of compliments – products from the new Remington ONE line and a day full of attractions, conceived by the ambassador of the campaign – Elwira Rutkowska-Łabęcka.
Elwira Rutkowska-Łabęcka is a respected costume designer and stylist who has worked with the best. As an Instagram influencer, she shows that the most important ingredients of a successful styling are self-distance and authenticity. Elwira promoted our campaign on social media and hosted a day of attractions for the winners.
Elwira hosted our winners at her Dearly boutique. She led workshops on compliments and helped create personalized stylings with a team of image experts. The highlight was a photo session with the top celebrity photographer Marta Wojtal. An important part was also a lecture by psychologist Joanna Gutral on self-acceptance.
As part of the initiative, there was a special episode of the podcast. The “Można Zwariować” Foundation discussed with Elwira Rutkowska-Łabęcka about giving and receiving compliments. The campaign fit perfectly into the foundation’s daily activities, shaping proper social attitudes, especially kindness, understanding, and tolerance.
Internet users reacted very positively to our campaign, expressing their gratitude through various social media platforms. At the same time, #Komplementy4everyONE was covered by industry portals, including Wirtualne Media. We believe that the campaign will not be just a passing trend, and kind words will become part of our daily lives.