Goldenmark is the only place in Poland that brings together various categories of precious items, including gold, diamonds, art, and artistic books. This time, the brand entrusted us with the activities related to their new, original jewellery collection, Geometrik. We were responsible for the creative concept, brand story, photo shoot, visual presentation, and influencer marketing. It was an exciting project!
Geometrik is the second exclusive jewellery collection from Goldenmark, the first network of brick-and-mortar stores in Poland specializing in the sale of precious items. Its distinguishing features are the finest materials, high-quality craftsmanship, and modularity. Each piece can be worn separately or together in endless combinations.
The creator and designer of the collection is Joanna Stachowiak. Her designs are full of hidden meanings. In the case of Geometrik, the central theme is the circle, symbolizing rebirth, versatility, and symmetrical balance in nature. We used this symbolism as inspiration to develop the creative concept.
We started with the premise that our lives are the result of our daily decisions. Even if we fall into a routine and go in circles, taking responsibility for our choices brings us satisfaction. The same goes for Geometrik jewellery—the ability to change individual elements allows you to take control of your appearance and, in turn, discover yourself over and over again.
We wanted the images and videos promoting Geometrik to stand out from the competition. Therefore, we reached for the cocoon theme – a symbol of rebirth. Just as a butterfly goes through a cycle of transformation, each jewellery module represents the next stage of our personal transformation and allows us to explore new possibilities.
We were responsible for the production of the shoot, with preparations beginning weeks before the first photo was taken. The final results are thanks to the talented photographer Alicja Kozak and top model Angelika Barańska. The video was produced in collaboration with Ikona Studio.
Next, we ensured a comprehensive visual design for the Geometrik campaign. We prepared the key visual and print advertisements. The results were visible in the media, digital campaigns, social media, and Goldenmark stores across Poland. Our materials were featured in the online edition of Vogue, the most prestigious fashion magazine in Poland.
We approached the promotion of the Geometrik jewellery collection comprehensively. We teamed up with well-known and beloved internet creators who are synonymous with style and elegance. Earrings, necklaces, bracelets, and rings are worn by influencers such as Maja Sablewska and Aleksandra Pakuła.
And we haven’t said our final word yet!