We already know almost everything about the nutrition of infants and children up to 3 years of age. This is due to the fact that from the beginning of 2021, Neon Shake supports the Nutricia Foundation in the implementation of the educational program “First 1000 days for health”.
Since 1996, the Nutricia Foundation has been pursuing goals related to the protection, promotion and provision of health through nutrition. The organization supports children and parents, patients and their relatives, as well as representatives of the medical community, public institutions and non-governmental organizations, by carrying out educational activities on the role of nutrition and by financing scientific research.
One of the areas of activity of the Nutricia Foundation is the nationwide educational program “First 1000 days for health”. It supports parents and guardians in the proper nutrition of children in the key period for the development and growth of the child, i.e. the first thousand days of life from conception. By taking care of the child’s diet at this particular time, we have a real impact on the shaping of eating habits, and thus on its health and disease prevention now and in the following years.
As part of cooperation with the Nutricia Foundation, we conduct a number of activities supporting the program: from strategy, through creation, to cooperation with a media house. We run profiles of First 1000 Days on Instagram and Facebook, as well as a website. We make podcasts and polls, we also carried out the hero campaign “Fakty i Mity”, which debunked the popular dietary myths among parents.
In cooperation with well-known influencers, we implemented the “Fakty i Mity” campaign. Its aim was to popularize the idea of First 1000 Days and to recommend the program channels as a source of expert nutrition knowledge. The Neon Shake agency was responsible for the strategy, creation, implementation of the campaign, cooperation with the media agency and influencers.
One of the biggest challenges young mums face is that when it comes to nutrition, everyone has something to say: grandma, a colleague, celebrities and actresses. You can get lost in the sea of ”good advice”. And it is not easy to distinguish what’s fact and what’s myth. We decided to raise this problem and indicate a reliable source of knowledge, i.e. the educational program “First 1000 Days for Health”.
We invited popular instagram moms to cooperate: Maria Dejmek (@maria_dejmek), Justyna Kozłowska (@10minutspokoju), Monika Mazur (@monika_mazur_), Kasia Bigos (@kasia_bigos_trenerka), Sylwia Szczecińska (@kreatywne_macierzynstwo) and Ola Żebrowska (@olazebrowska).
Influencers published posts according to the script:
Let the numbers speak for themselves. The effects of the campaign were definitely satisfactory and were a good start of cooperation. The year 2022 is a new strategy and new activities aimed at one goal: to support parents in the proper nutrition of children.