European Fund Leasing is 30 years old – almost as old as free economy. So, it has been with Polish entrepreneurs almost from the beginning. We have been accompanying EFL for several years and we are glad that we could celebrate its jubilee together. And that’s all year round!
Three decades in business is a lot of experience. That is why we decided to base the 30th anniversary communication strategy on it. Thus, we strengthened the image of EFL as a company that perfectly knows the needs of entrepreneurs and has a real impact on their lives.
The jubilee celebrations were overshadowed by the pandemic. We found that entrepreneurs need solutions more than ever. That is why we have associated 30 years of experience with stabilization and understanding, which is perfectly reflected in the flexible offer of EFL.
EFL entered another decade with a new visual identity. We have brought lime freshness to the “It will work!” Platform, and thanks to the characteristic elements we have built an image advantage. We have also prepared the logo of the 30th anniversary – after all, it is a unique opportunity!
An important element of the anniversary celebrations was the CSR campaign. Together with our client, we persuaded entrepreneurs to switch from a printed invoice to an e-invoice. In gratitude for the commitment, the EFL pledged to plant a tree for each such change.
In total, we have convinced 79% of EFL’s customers. We reached them through newsletters, social media, banners, blog articles, video animations, infographics. The great finale was planting 30 thousand. trees in Masuria. We have prepared prints, digitals, T-shirts and a video report for this occasion.
Mr. President was also the main participant of the special event: “Time of change. Business challenges under the EFL’s magnifying glass”. During the online meeting, experts looked at the upcoming innovations. Our task was to publicize this event – so that everyone heard about it.
A lot has also happened on the EFL website. As part of content marketing activities, we have prepared numerous publications: articles, interviews, infographics, video-animations, and even an e-book. We engaged experts, employees, and entrepreneurs in the creation.
We are glad that we more often support communication for other companies from the EFL Group, including Carefleet, Truck Care and Eurofactor. The trust that our client gifted us with allows us to be optimistic about the next 30 years!