The Kaczmarski Group is a leader in the areas of economic information, corporate financing, as well as monitoring and debt collection. We started our cooperation with Facebook for one of its brands – ChrońPESEL.pl
Our personal data is stored in many places, which we are often unaware of. Their stealing is a source of nerves, long police hours and lot of money spent on a lawyer. The solution is ChrońPESEL.pl – a service that protects against extortion and use of data.
In 2020, we took over the service of the brand’s profile on Facebook. Our goal is, move all, to build awareness of the ChrońPESEL.pl product among the target group, to create an image of an expert in this field, and to increase sales by generating leads.
For a good start, we refreshed the brand’s visual communication. We prepared bold, engaging creations and content on and ongoing basis, and we also handle paid campaigns. We convince you that ChrońPESEL.pl is a synonym of peace – thanks to, you don’t have to worry about using your data.
Education is a big part of our activities. We make people aware of the risk of using PESEL number by an unauthorized person. As a warning, we present real stories of deceived people. At the same time, we explain how to proceed minimize the risk of “leakage”, and what to do when it occurs.
Real-time marketing posts are important part. We refer to the current “leaks”, but also combine the product with current events, holidays and trends in social media. We reach for a variety of formats – from standard posts and carousels, through voting for reactions and infographics, to expandable posts.