AliExpress is a global e-commerce giant, part of the Alibaba Group. Within the start of the cooperation in 2019, we were responsible for digital and event activities adressed to students.
strategy, creation, production
internet, influencer marketing, www, outdoor, social media, PR
Phone call from Hangzhou
Over the years we have worked with dozens of managers in Europe and the United States, but we did not expect a call from Hangzhou in China. We were thrilled that our activities were also known to the AliExpress marketing team there, who discovered us and made a contact.
Party for winners
We were asked to perform digital and event activities addressed to the winner of the previously conducted AliExpress contest. Its rules were very simple – the university, whose students download the application most times, will win a dedicated party. The Warsaw School of Economics showed the greatest commitment and it was for its students that we prepared the St. Andrew’s Day event.
The party award was named AliExpress Black Magic Party. Those willing to participate in it were invited via the landing page prepared by us. We also used it to further enhance the party atmosphere by presenting the prepared attractions.
AliExpress Party Bus
The participants were greeted by bus with AliExpress branding. We filled it with numerous attractions, including thrilling to dance music, appetizing welcome drinks and mysterious fortune cookies. In some of them we hid a special prize, which could be collected during the after party.
Party Buses took the participants to Klub Park in Warsaw. Surprising photomoment FreezeMe was waiting for them inside. It allowed to freeze the participants’ movement and make the immortalized moment available in GIF form. Its background was an illusion effect designed by us.
During the after party, the lucky cookie ones could meet Wróżbita Maciej in person, the most famous fortune-teller in Poland. The star of the evening foretold their future (after all, the event took place during St. Andrew’s Day).
The Black Magic Party was a big project. For the needs of the event we designed various promotional materials, including leaflets, posters, e-mails, coupons and posts for social media.
The event did not go unnoticed. It was written about it on Polskatimes.pl, Fakt.pl, Dlahandlu.pl or Naszemiasto.pl. At the same time, numerous publications of the participants in social media confirm our belief that it was a very successful event.
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