Decathlon campaign - "Why do you need this?"
“Why do you need this?” (pol. “Po co Ci to?”) – is often heard by those who cannot imagine life without mountain expeditions.
In the new campaign for Decathlon we are looking for an answer with Himalayan mountaineer Maciej Stańczak, who has experienced a lot in the mountains.
We have also invited all lovers of mountain expeditions to join the campaign. Just answer the question to win a two-day mountain training. If you love mountains, be sure to check out the details of the action: pococito.decathlon.pl
We are responsible for the strategy, creation, ambassador selection and mechanics of the competition, as well as the website with educational materials.
Watch the video promoting the action!