We’re supporting the launch of Sony’s new speakers!
As part of our collaboration with Sony, we’re supporting the launch of the new generation of ULT POWER SOUND portable speakers 🔊 — designed with the new generation of listeners in mind. Our task was to create a concept that genuinely resonates with Gen Z, reflecting their needs, language, and lifestyle. This marks another chapter in our partnership with the brand — previously, we had the opportunity to work on a campaign featuring influencers from the DRE$$CODE group.
For Gen Z, music is more than just background noise. It’s a language of self-expression. A tool for building identity, connection, and community.
In response to these needs, together with the @JU agency and Euvic Performance, we developed the concept “The Festival Is Within You” — a space for those who seek more than just sound. 💬
We kicked off the campaign with a video spot shot on a rooftop in Warsaw. The footage focuses on emotions and energy — capturing the essence of the whole idea: freedom of expression, authenticity, and the need to be together.
At the heart of the campaign is an engaging activation: on the website festiwalwtobie.pl, anyone can create a poster for their own micro-festival — just give it a name, choose a location, vibe, and style, and AI will generate a custom poster. The most interesting entries will be rewarded and highlighted by the brand.🤖
Media planning and buying were handled by the media agency Sales Intelligence.
Big thanks to the Sony team for their trust and yet another successful collaboration. We’re looking forward to the next challenges — we’re ready to keep playing. 🎶🚀
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