EFL Turbo
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It was truly an amazing adventure. For our long-time client, with whom we’ve created many great campaigns, we developed a brand-new communication for the car financing segment.
Where did we start?
With a simple question: do people get excited about paperwork and finances? 🤔
The answer: of course not.
Cars, on the other hand – that’s a different story: emotions, adrenaline, lifestyle.
And that’s exactly how the EFL team sees it – they genuinely live and breathe automotive passion. That became our starting point: if they feel cars this deeply, their offer had to be turbo.
What did we do?
➡️ Created a new product umbrella: Turbo Leasing, Turbo Loan, Turbo Rent – three strong, simple names, each with its own logo.
➡️ Launched a TV commercial shot with motion control technology to capture the precision and dynamism car fans love – now airing on TVN, Polsat, and TVP. 📺
➡️ Started the EFL Turbo YouTube series, hosted by Krystian “Turbo Plato” Plato from Raport Turbo on TVN Turbo – with new episodes dropping through the end of the year.
➡️ Partnered with influencers from automotive, finance, and lifestyle fields for wide and varied reach.
➡️ Took over urban spaces with OOH and DOOH ads in key locations across Poland.
What’s next?
An internal campaign is on the horizon – and we can’t wait to roll it out. 🚗