We have been running social media activities for Finland’s largest dairy company for 5 years now. Thanks to the our efficient cooperation with the Helsinki team, Valio has become not only a Finnish but also a Polish favourite brand. Many of our activations combine digital and social media with influencer marketing activities. Get to know the details!
Valio is a brand that Finns, and not just Finns, love. Founded in 1905, the company is already present in dozens of countries around the world. In 2018, we helped it to launch its first products on the Polish market. Today there are more than a dozen of them.
Working with Valio is a lot of fun for us – the Polish range consists mainly of protein products. Our communication is aimed at “gym freaks” and everyone who leads a healthy lifestyle. We count ourselves among them, which is why we can navigate the brand so well.
We base our communications on insights. We address issues that are relevant to physically active people. We look at them with a ‘gym eye’ – demonstrating that we understand the target audience and gaining their sympathy.
Since the beginning of our cooperation, we have launched many Valio products on the Polish market, including milkshakes, cheeses, puddings and, most recently, mousses. In the communication, we focus on what is important to the target group – a high protein content from Finnish milk, lactose-free and delicious taste.
We also use influencers from the world of fitness and lifestyle to reach our target group. We have already invited the following to work with us – @Owcawk, @Kaja_sbn, @Fit_przepisy_from_balletnica, @DawidKoczur, @Lukasz_Grzybowski or @Blaszczykowskaa. And the list of Valio lovers is growing.
Our content effectively engages audiences who want to express themselves on social media and even create and recommend recipes using Valio products. We talk to them and build long-term relationships.