It was a campaign that brought together two worlds at first glance: passenger cars and leasing. Crédit Agricole EFL launched a new product for the automotive market, so we decided to give it a truly powerful boost.
We started with a simple question: what could make leasing and financing as exciting as cars themselves?
Not interest rates or paperwork, but adrenaline, style and passion. It was the combination of the automotive world and the language of entertainment that became the foundation of the entire campaign.
Since customers think about cars in terms of excitement and emotion, we decided to introduce the world of automotive financing to its natural direction: “Turbo” mode.
It’s not just a slogan, but an entire platform communicating speed, energy and personality.
We created a complete product identity for Turbo Leasing, Turbo Loan and Turbo Rental.
Simple, powerful names reinforced by a distinctive visual identity made the new products easy to recognize and remember, with a strong automotive character.
The centerpiece of the campaign was a TV commercial, produced using virtual production technology.
This allowed us to capture the dynamics and precision we wanted to convey through the automotive world.
The campaign aired on TVN, Polsat and TVP.
The campaign also extended to digital channels under the “EFL Turbo” umbrella.
We created YouTube videos featuring well-known personalities, including Piotr “Pato” Paszkowski from “Agenci Turbo”, who naturally connected the automotive world with the new brand.
The campaign was supported by collaborations with automotive, financial and lifestyle creators, including Andrzej Ruszej, Maciej Kawecki, Girls Money Club, Moto Doradca and Zacherem.
Thanks to this diverse mix of creators, we reached different audiences and presented the EFL offer in contexts that felt relevant and authentic to them.
The campaign also made its way into urban spaces.
OOH and DOOH advertising in key locations across Poland increased reach and brand visibility.