Veolia is a global brand that delivers innovative solutions in water management, energy, and waste management. For over 25 years, it has operated across Poland, supporting cities and industries in creating modern, sustainable communities.
Veolia is an organization with a complex structure, present in many locations and employing people with diverse roles and competencies. The key challenge was to create a message that would resonate with every audience group—regardless of workplace, experience, or company role. Our goal was to raise awareness of the benefits of diversity, equity, and inclusion (DE&I) among employees, as well as to shift attitudes toward people representing different identities.
We sought a solution that would broadly showcase the organization’s inclusivity in every aspect. We wanted to highlight that every employee—regardless of role, experience, or identity—brings real value to Veolia. This is how the “Great to have you” platform was born: an initiative with wide reach and a universal message, open to diversity in every form.
“Great to have you here” is the main slogan of our campaign. It gives us room to expand on this positive message. We can talk about team members as experienced (older employees), inspiring (LGBTQA+), unconventional (women in physical labor roles), or fearless (people with disabilities). Each story is different, yet all emphasize that together we create one team. Our slogan is also an affirmation for every employee—regardless of position, skills, or experience. “Great to have you” creates a positive environment in which everyone feels like an important part of a greater whole.
The campaign subtly introduced the narrative that everyone—regardless of age, gender, orientation, background, or level of ability—is an integral part of Veolia. As part of the campaign, we were responsible for preparing the employer branding communication strategy, the creative concept, and the full campaign execution—from design to production of promotional materials. Activities were conducted both online and offline.
We also cared about employees’ everyday experiences by creating materials present in the office—roll-ups, posters, and sets of branded gadgets: T-shirts, mugs, pins, scratch cards, stickers, pens, and socks.
The campaign was very positively received—both among employees and candidates—reaching dozens of Veolia locations across Poland. It became an important step in building a culture of openness at Veolia. And this is just the beginning—more initiatives are on the way!