It’s not just about food. It’s about gathering around the table, small rituals, and everyday moments that are full of flavour.
For Amica, we created a new communication platform that celebrates exactly these moments. Together with Poland’s leading home appliance manufacturer, we are opening a new chapter—one filled with emotion, authenticity, and positive energy.
Amica is a brand that has been present in Polish homes for years—and not only there. Its appliances help with everyday duties, but also inspire culinary discoveries.
Today, Amica goes beyond functionality—and builds an emotional bond with its audience. Our task was to create communication that shows that home appliances can be not only useful, but also… close.
We know that social media users are no longer looking only for tips and products. They seek emotions, relationships, and authentic moments from everyday life.
That’s why we moved away from traditional product-focused communication and concentrated on everything that happens around the kitchen: conversations, gestures, cooking together, aromas, and the sounds of everyday life.
In response to the brand’s needs and consumer insight, we created a new strategic and creative concept—based on emotions, closeness and celebrating shared moments.
It is an idea that allows audiences to find themselves in Amica’s communication—regardless of whether they cook for one person or for the whole family.
Amica appliances are always there where you need them, remaining quiet witnesses to household stories. They warm moments of togetherness, add a touch of magic to everyday life and help bring every day to perfection.
They do not have to speak to mean a lot—it is enough that they are there.
We translated the assumptions of the strategy into specific activities, including comprehensive communication across social media channels (both in Poland and globally), creating proprietary content formats for platforms such as Facebook, Instagram, TikTok and Pinterest, supporting ATL campaigns, as well as consumer activations and influencer marketing.
We moderate the channels in line with the brand’s unique tone of voice, and we also run paid media activities and continuous campaign optimisation.
Amica on TikTok is a more personal and authentic chapter aimed at younger audiences.
We focus on tips, everyday convenience and functionality. We build the image of the brand as smart, versatile and helpful, reaching young adults furnishing their first apartment.
We support this with the “100% satisfaction or your money back” campaign and authentic content created with real needs in mind.
We present home appliances as a natural background to everyday life.
On Pinterest, we create a virtual showroom that inspires and helps people arrange their kitchens.
We publish carefully selected interior designs, showing how Amica appliances fit into different interior styles—from minimalist to classic.
It is a space for people looking for ideas for a functional and aesthetically pleasing kitchen.
Thanks to clear categorisation, everyone can easily find something for themselves.
Pinterest is another channel where Amica shows that it fits every space and every lifestyle.
In response to the growing need for authenticity and closeness, we introduced a new communication platform—”A mi…” (“And I…”).
It is a fresh approach to communication that focuses on simplicity, emotions and authentic relationships.
Our task was to implement this platform in social media, adapting it to the specifics of each channel.
As a result, we created a consistent and engaging message that encourages conversation, sharing experiences and building relationships with the brand.
We collaborate with interior designer Ola Wesołowska.
On her channels, she provides advice on design and functional solutions, showing how to combine aesthetics with everyday convenience.
Thanks to her expert approach, the Amica brand gains a credible context, while audiences receive practical tips for designing their own interiors.
This is only the beginning of our collaboration—the first results already smell of success, but the best is still ahead of us.
The plans include more activations, new formats and even more great stories with the kitchen in the background.
Stay with us.
It’s going to be delicious!