We’ve worked with the global leading money transfer service for many years. “Home Delivery” was a continuation of our previous “Candy” campaign, promoting yet another new Western Union offer—home delivery ofmoney direct to the recipient.
Poles are used to getting their mail, food, and even shopping delivering straight to their door—but the delivery of cash was something that clients needed some time to understand.
The ring of the doorbell is a happy sound when we are waiting for something: we’ve ordered a pizza that should be here by now, or perhaps it’s a red-letter day and the postman still hasn’t arrived. Then, finally…
We decided to have the courier bring money, alongside the typical pizza delivery guy or the postman stopping by. Receiving money is just as convenient and easy as orderingfood from a nearby restaurant or signing for a postal delivery. And we strengthened the message by recalling the emotions that come with the arrival of a much-anticipated courier delivery.
The visual layer was a continuation of the first instalment of our campaign, which was called “Candy”. A large slogan on a yellow background spoke most clearly about the essence of the new service.