Western Union is global leader for money transfers, with offers mainly aimed at migrants and their families. The company provides quick and safe ways to send and receive money, both online and in physical branch offices around the world.
We have cooperated with the company for a number of years, offering a 360° range of services. In 2015, we were invited to prepare activities during a large concert which waspart of the Croatian Night event series in Frankfurt celebrating the Croatian minority in the city.
This huge event in Frankfurt am Main is a gathering of the biggest stars of the Croatian music scene. The concerts attract music lovers, as well as those who admire the country and its culture. Western Union was one of the event sponsors.
Our activity had to match up against the concerts on the stage – which is why we prepared a promo stand where participants could dress as rock stars and take a picture with their friends.
Our stand was all about getting into the concert mood. Participants could use props like Croatian flags, badges, musical instruments, microphones, outfits and wigs to transform into rock stars!
Every snap taken in the rock star zone had Western Union promotional materials in the background, and numerous hostesses helped concert-goers get to know more about ourclient’s offer. We combined the emotion of the night with Western Union’s services.
Croatian Night shows how emotions linger long after the event. The night was a great success and we managed to grab people’s attention while letting them know more about Western Union’s offers.